I help build high-performing teams and ideas that drive meaningful connections.

What I do

  • Creative direction, content creation, concepts across digital, social and emerging tech, and creative strategy with a keen eye for cultural fluency.

  • Brand marketing, product marketing, cultural intelligence for creatives and leaders, and inclusive marketing.

  • Team development and mentorship for juniors and entry-level creatives, mid-level and rising talent, new managers, and community groups.

  • In person and virtual panels, keynotes, and facilitation on topics from creativity to culture to community engagement.

  • 4-10 week classes or guest lecturing at high schools, universities, and ad schools on social media, inclusive creative leadership, and professional branding.

Let's Collaborate

How I Work

I bring a unique blend of creative firepower, business acumen and inclusion expertise to every project. If you're looking for someone who can speak the language of creatives, understand the needs of executives, and deliver results that matter, you're in the right place.

Everything I do is customized to the way you work and pliable enough to work on any client, brief, audience, or platform. I work with select cohorts of 6-10 passionate, influential leaders at a time.

We'll:

  • Assess your current state and identify growth areas

  • Develop customized strategies and action plans

  • Build capabilities through actionable workshops, tools, and coaching

  • Create evangelists who embed new skills and drive lasting change (from the inside out)

The Results: 

  • Better Teams: More collaborative, innovative, and culturally intelligent

  • Better Teamwork: Enhanced communication, processes, and performance

  • Better Work: Authentic, resonant, and impactful creative that drives results 

  • AARP Salud, Dinero y Amor:

    Developed a scalable approach to building more inclusive teams with bias check points that elevated community voices and experiences, on and off camera leading to 5x favorability lift and unlocking new audiences.

  • Meta Beyond Bias 2.0:

    Developed and implemented a checklist to include, center, and support different communities from ideation to production which was applied to campaigns for Target, Wendy’s, and Magic Tavern.

Item 1 of 4

Career Support for Creative Souls

Creative minds and corporate structures have always had oil and water vibes, and I’ve seen the challenges of emerging talent trying to navigate the social dynamics and unwritten rules of corporate life over and over again.

Baby Food For Creatives was created in 2011 to bridge the gap between the expectations of emerging creative talent and the realities of corporate life. It has evolved to provide coaching, community and corporate know-how to elevate those often left behind. 

My goal is to nourish and boost professionals with 0-10 years experience in creative roles or environments — helping enhance their professional presence, refine their storytelling abilities, and discover and leverage their authentic voices. 

Let me support your young professionals with the mentorship and professional development you both deserve.

The Cost of Not Connecting

As new generations become more intersectional, multidimensional, and multicultural, if you don't evolve along with them, it could cost you. When audiences feel overlooked or alienated, they tune out, opt out, or call you out. 

If your team can't create work that connects with emerging audiences, you risk losing:

  • Revenue: Disengaged employees and disconnected consumers lead to declining sales

  • Relevance: Failure to adapt to cultural shifts results in a loss of market share and influence

  • Reputation: Poor internal culture and external missteps damage brand perception

  • Retention: Talent leaves for better environments, and consumers switch to more inclusive brands

Do you want help elevating the work your team does in order to unlock meaningful growth in today's continually shifting landscape?

Let’s talk.

Want to build high-performing teams and ideas that drive meaningful connections? HMU. I collaborate with forward-thinking marketing, agency and brand teams to craft strategies, content, and experiences that connect with audiences-from the inside out.

Schedule time to hear more about our Assessments, Audits, Accelerators, Playbooks, Programs, Content Creation, Narratives, Speaking, Leadership and Entry-Level Development and Just to Chat & Cackle

Schedule a 15 minute intro call.